Sprout Social
APRIL 24, 2025
This time, were breaking down what brands get wrong about influencer sourcing. The ones where the influencer completely changes their tone and content style to talk about a product they would never use. The influencer seems more like a paid actor than a content creator. So what should brands do instead?
Bill Hartzer
MARCH 27, 2025
In fact, its on track to nearly doublefrom $250 billion to $480 billionby 2027. The goal: show how influencers are spending their time, managing their money, and building long-term valueboth online and offline. Around 40% of brand dollars now go to influencer partnerships. Kira Kosarin, an influencer with 8.9
Sprout Social
MARCH 27, 2025
Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.
Hootsuite
JANUARY 15, 2025
India follows behind at 9.2%, signaling its sizable influence in global professional networking. billion USD by 2027 LinkedIn Marketing Solutions, the branch of the platform dedicated to helping businesses grow with ads, generated more than $5 billion in revenue for the first time in July of 2022. 32% of U.S.
Social Media Today
JUNE 9, 2025
Meta’s also planning to launch a new version of the device later this year, while it continues to work on its fully AR-enabled glasses , which are scheduled for release in 2027. Indeed, Meta’s now calling them “AI glasses” as opposed to “smart glasses” as it looks to put more emphasis on its assistive elements.
Sprout Social
OCTOBER 26, 2023
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023 The influencer marketing industry was worth just $1.7
The Realtime Report
NOVEMBER 1, 2023
Unlocking Value in the Creator Economy with Web3 By Ketan Rahangdale The creator economy, built of independent social media sensations, influencers, content streamers, and more, evidently has not yet reached its full potential as Goldman Sachs recently projected an industry valuation of half a trillion dollars by 2027.
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