22 influencer marketing statistics to guide your brand’s strategy in 2023
Sprout Social
OCTOBER 26, 2023
Instagram is the top influencer marketing platform worldwide 89% of marketers agreed that Instagram was the number one influencer marketing platform. YouTube came in second at 70% and Facebook in third at 45%. billion by 2027. It hit $16.4 billion in 2022 and is expected to increase by another $5 billion this year.
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