What Creators Really Want in 2025—And Why Brands Can’t Afford to Miss It
Bill Hartzer
MARCH 27, 2025
In fact, its on track to nearly doublefrom $250 billion to $480 billionby 2027. That could mean TikTokers moving to YouTube, or Instagram-first creators building Discord communities. The creator economy isnt slowing down. And as that pie grows, so does the need for clear insight into how creators think, spend, and plan.
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