22 influencer marketing statistics to guide your brand’s strategy in 2023
Sprout Social
OCTOBER 26, 2023
billion by 2027. The top three YouTube influencer categories globally are people and blogs, entertainment and music The largest category of YouTube influencers ( 20.6% of influencers ) focuses on content surrounding people and blogs. Influencer marketing ad spend worldwide is projected to reach $30.81 per internet user.
Let's personalize your content