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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Twitter has always been a great place to get the conversation started. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. Retweets and responses.

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A Beginner’s Guide to LinkedIn Ads

Social Media Strategies Summit

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. US Chamber of Commerce: Tell Your Audience Something New Sure, most people don’t idly scroll LinkedIn as they do with TikTok , Instagram , or Twitter. Are you wondering how to advertise on LinkedIn?

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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Besides keeping you from looking a fool when Twitter cuts off your 400 word LinkedIn masterpiece mid-sentence at 280 characters, there are many benefits to cross-platform campaigns: Different platforms suit different goals. For examples, you might be building awareness on Instagram and Twitter, but converting from Facebook ads.

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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Or just check out this Twitter thread , if you’re reading this stretched out on the couch at home.). Small mistakes can be laughed off (like the Olympics failing at Twitter polls ), but bigger ones can seriously dent your brand’s online reputation. If only the social media manager for the Olympics knew how to use Twitter polls.

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How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

To drive people those products they use webinars, an email list, a blog, Twitter and Facebook ads. By that I mean in 10 years I have zero doubt that niche marketing agencies will be far more common than full-service agencies, and new players will still be able to enter the space in 2026 and make money.

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