article thumbnail

Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue growing. Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Check out Hootsuite.

HootSuite 128
article thumbnail

How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Just like how you wouldn’t bank your entire campaign on one social network, you wouldn’t rely only on organic traffic, right? While social commerce is nothing new, people are buying things directly from social media more every year. This way all customers receive quick replies. Use paid and organic strategies together.

Examples 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

In 2020, shoppers spent $560 billion USD directly on social media platforms. trillion USD in 2026. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. That’s expected to grow almost exponentially, peaking at an estimated $2.9

Features 127
article thumbnail

LinkedIn statistics marketers should know in 2023

Sprout Social

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. billion by 2026.