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Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue growing. Popular types of shoppable content include social posts, videos, blogs, and ads.

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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

Social commerce is exploding. In 2020, shoppers spent $560 billion USD directly on social media platforms. trillion USD in 2026. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform.

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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Social media is a two-way street.

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