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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

In 2020, shoppers spent $560 billion USD directly on social media platforms. trillion USD in 2026. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. That’s expected to grow almost exponentially, peaking at an estimated $2.9

Features 114
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The 12 Top Benefits of Chatbots in 2023

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Make sales directly in DMs Social commerce is booming. In 2022, sales through social media platforms hit an estimated $992 billion. trillion by 2026. Haven’t jumped on the chatbot bandwagon yet?

FAQ 138
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10 New Retails Trends You Need to Know for 2023

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. trillion by 2026. This is being driven by two factors: Growing concern about how social media companies and websites collect and use data. Keep reading to get trendy! Why are retail trends important?

Retail 104
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” When it comes to social, most marketing programs only scratch the surface.

Education 134
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?

Examples 145
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Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue growing. Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Check out Hootsuite.

HootSuite 115
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. of the marketing budget by 2026. Give social a seat at the leadership table.

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