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The 12 Top Benefits of Chatbots in 2023

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. So not only do you provide an upfront answer, you increase the likelihood of a purchase or conversion. Make sales directly in DMs Social commerce is booming.

FAQ 138
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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun. In honor of the almost-holiday, we’re breaking down some of the top social trends around College Decision Day. Retweets and responses.

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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation. billion by 2026.

Patterns 120
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10 New Retails Trends You Need to Know for 2023

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. trillion by 2026. This is being driven by two factors: Growing concern about how social media companies and websites collect and use data.

Retail 104
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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

In 2020, shoppers spent $560 billion USD directly on social media platforms. trillion USD in 2026. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. Access advanced conversion tracking analytics. Product Pins.

Features 114
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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. We’ll also dive into how social media can reinforce and amplify digital out-of-home campaigns.

Campaign 106
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?

Examples 145