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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

This College Decision Day, we’re seeing both students and institutions embrace platform-specific features to announce college acceptances on social media. The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. On the bottom of the pyramid sound – Adam. capefearcc.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 118
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” the "blue" market, circa 2013. — Austin Braun

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