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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Colleges and universities are jumping in on trending sounds to expand their reach, like Cape Fear Community College did with this pre-decision day post. But what’s most impressive is the 18,000 engagements those Tweets garnered.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Now that we’re well over a decade into social media, some marketers do plan to work in the field from the start of their careers. But the majority continue to segue into social marketing from fields like English, communications, even political science—all without formal training in digital marketing. Yes, only 2%.

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