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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Why this surge?

Patterns 118
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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Colleges and universities are jumping in on trending sounds to expand their reach, like Cape Fear Community College did with this pre-decision day post. But what’s most impressive is the 18,000 engagements those Tweets garnered.

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Is Marketing Education Keeping Up With Social Media?

Hootsuite

There are social team members at technology giants Intel and Samsung who focus on social customer care, while the social media manager behind Sephora’s Instagram specializes in community management. The weak spot could be analytics, content curation, or campaign planning and strategy. By 2026, brands will be spending 24.5%

Education 134