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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Consistent branding builds loyalty and trust. Have a plan.

Examples 145
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How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

When working with Hewlett Packard, I was competing with big marketing teams from all over the world, representing the HP brand in their specific countries. I knew that I was going to miss having an audience online, so it made perfect sense to resurrect the ViperChill brand at the same time I sold my personal development blog.

SEO 40