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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 120
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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Colleges and universities are jumping in on trending sounds to expand their reach, like Cape Fear Community College did with this pre-decision day post. But what’s most impressive is the 18,000 engagements those Tweets garnered.

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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Social is only becoming more important to the bottom line , and if your brand doesn’t support your social team’s long-term learning, savvier competitors will beat you to the punch. Social media has become a central communications channel across all industries, so your team needs to be masters of many tactics, not specialists of a few.

Education 134