Remove 2026 Remove Analytics Remove Reputation Remove Social Media
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” When it comes to social, most marketing programs only scratch the surface.

Education 134
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. of the marketing budget by 2026. Give social a seat at the leadership table.

HootSuite 130
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How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

He offered SEO, social media marketing and reputation management while promising that his “team” could take care of it. We weren’t offering on-site SEO, or social media management or reputation management or anything like that. Dave was quite simply, a liar.

SEO 40