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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Small mistakes can be laughed off (like the Olympics failing at Twitter polls ), but bigger ones can seriously dent your brand’s online reputation. Imagine spending your morning on content creation, your afternoon creating analytics reports for curious stakeholders, and the end of your day dealing with a PR crisis on Twitter.

Education 134
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Your average social marketer isn’t typing out dank memes all day—they’re creating content that drives new leads, responding to customer questions, and protecting their brand’s reputation online. of the marketing budget by 2026. They’re copywriters, designers, content strategists, photographers, videographers, and data analysts.

HootSuite 130
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How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

He offered SEO, social media marketing and reputation management while promising that his “team” could take care of it. We weren’t offering on-site SEO, or social media management or reputation management or anything like that. Dave was quite simply, a liar. Would you like us to send links your way?”

SEO 40