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2026

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The role of artificial intelligence in business in 2024

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns

Patterns Sentiment Analysis Proposal

Is Marketing Education Keeping Up With Social Media?

Hootsuite

AUGUST 18, 2021

Now that we’re well over a decade into social media, some marketers do plan to work in the field from the start of their careers. But the majority continue to segue into social marketing from fields like English, communications, even political science—all without formal training in digital marketing. Yes, only 2%.

Education

Education Social Media Marketing Social Media Management

Social Media Informer

The role of artificial intelligence in business in 2024

Is Marketing Education Keeping Up With Social Media?

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