Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. Text message marketing is a prime example of meeting your audience where they are, serving to enrich your brand’s mobile experience.

Strategy 211

Strategy Marketing SMS Mobile 211

Sprout Social

APRIL 20, 2022

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. That’s a large market, ripe for engagement. The following examples highlight use cases in customer service, financial services, marketing, human resources and pipeline growth.

Banking 133

Banking Insurance Telecommunications Chemicals 133

Hootsuite

JULY 7, 2021

Gone are the days of single-channel marketing. Instead, marketers now have access to multiple contact points across various channels. SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging.

SMS 142

SMS Marketing Retail HootSuite 142

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers.

Marketing 81

Marketing Airlines Conversation Team 81

Hootsuite

APRIL 19, 2023

Social messaging apps are now essential communication tools. And not just for individual social media users — for brands, too. What are social messaging apps? Social messaging apps are programs on your phone or computer that allow you to chat privately with one or many other users. Many include video chat.

HootSuite 87

HootSuite Delicious FAQ Conversation 87