article thumbnail

9 YouTube trends for your content strategy in 2022

Sprout Social

This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. trillion industry by 2025, and every network is vying for their piece of the pie. Many YouTube users engage with videos on their mobile devices while watching the same content on TV.

YouTube 138
article thumbnail

6 social media marketers on the future of social messaging

Sprout Social

I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. Social messaging will increase the need for humanization.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

As voice-activated technology becomes more mass market, brands are looking to these devices as a new way to engage an active group of listeners. By the year 2025, there will be approximately 1.1 New interactive advertising formats and higher-quality video ads will continue to increase, especially on mobile devices.

article thumbnail

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 2. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111
article thumbnail

5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. The group currently has 3.2 LinkedIn generated record ad revenues of $13.8

Trends 298
article thumbnail

16 unexpected ways to use WhatsApp for business

Sprout Social

Gartner predicts that by 2025, 40% of customer service will go from a major organizational expense to a significant profit driver as direct messaging streamlines sales pipelines. Carrefour Group , a French-based big box store chain, uses WhatsApp to provide digital coupon catalogs to its client base. Increase profitability.

Banking 132
article thumbnail

Artificial Intelligence: A Modern Approach to Marketing

Razor Social

MRFR research predicted the AI market to be worth 25 billion by 2025. Netflix automatically groups people into different categories and ratings are based on the feedback within the category you are placed in. mobile monkey ) which allow you to easily create a chatbot. I’m pretty sure that this guide will help.

Marketing 109