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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. 85% of consumers not only want to be able to receive info but also reply to businesses or engage in a conversation via text. Screentime 2015-present.

Strategy 211
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How to Measure Customer Engagement and Why It’s Important

Pixlee

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

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5 Best Examples Of Brands Using Social Media For Customer Service

Keyhole.co

Social media platforms help businesses to address customer queries, establish real-time engagement, and build stronger relationships. Nike maintains a dedicated Twitter account solely for customer support which helps them to keep their marketing messages separate from their support interactions.

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 billion by 2025 ? They provide customer service, answer questions, recommend products, gather feedback, and track engagement. Engage customers. This further boosts sales and brand engagement. Engage customers. Answer FAQs.

FAQ 120
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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109
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5 Successful Instagram Influencer Marketing Campaigns Worth Having A Look At [Backed by Data]

Keyhole.co

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Why Instagram influencer marketing campaigns?

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The complete guide to chatbots for marketing

Sprout Social

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers.