What You Need To Know About Programmatic Advertising For 2019 And Beyond
Social Media Strategies Summit
SEPTEMBER 12, 2019
Media buyers would negotiate, make purchases and create change orders with salespeople. Traditional vs. Programmatic Media Buying. Social Engagement. Programmatic technology reduces human error by taking over some of the menial tasks performed by a media buyer. Approximately 58% of programmatic media buys are ‘guaranteed,’ meaning that both the buyer and seller agree to a fixed number of impressions and cost for those impressions before the campaign goes live.