What You Need To Know About Programmatic Advertising For 2019 And Beyond
Social Media Strategies Summit
SEPTEMBER 12, 2019
Media buyers would negotiate, make purchases and create change orders with salespeople. Traditional vs. Programmatic Media Buying. Social Engagement. Programmatic technology reduces human error by taking over some of the menial tasks performed by a media buyer. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details.