What You Need To Know About Programmatic Advertising For 2019 And Beyond
Social Media Strategies Summit
SEPTEMBER 12, 2019
Engagement level. Social Engagement. Programmatic technology reduces human error by taking over some of the menial tasks performed by a media buyer. Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. Time per visit. Source: Choozle.
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