What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. IBM is already using Watson for buying media in both the US and the UK, with the highest results show a stunning 71% reduced CPC. By the year 2025, there will be approximately 1.1 Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large.