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9 YouTube trends for your content strategy in 2022

Sprout Social

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. So what’s hot on YouTube in 2022? This list will help.

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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. Product Drop Tweets show up as regular Tweets on a user’s feed. Focus on converting your aspirational Twitter content into direct sales. DiorBirkenstock [link].

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6 social media marketers on the future of social messaging

Sprout Social

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. Social messaging will increase the need for humanization.

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The 12 Top Benefits of Chatbots in 2023

Hootsuite

billion in 2025. Disadvantage: it takes time to gather and program FAQs AI chatbots are only as good as the information you feed them. This real-time interaction is simply not possible with static content or website navigation. These robot sidekicks do wonders for customer service, sales, and brand loyalty.

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. But not every trend was a welcome one. It made such a big impact that it even has its own Wikipedia page. 

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8 Predictions for Social Media Marketing in 2022

Pixlee

billion in 2025? More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts.

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The Meteoric Rise of Social Commerce: Staying Relevant in a Shifting Landscape

The Realtime Report

Social Commerce puts products and services in an audience’s social feed, making payment effortless, building brand awareness, and capitalizing on consumers’ in-the-moment shopping impulses. trillion by 2025. You’re competing with viral, funny, and entertaining content. Consumers want to feel connected to your brand.