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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

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6 Things Your Nonprofit Can Do To Step Up Its Social Media Game

Socialmedia.biz

By 2025, experts say that number will rocket even higher, to around 4.41 It might be time to start leveraging social media content to your advantage. There are more than 3.6 billion people on social media as of 2020. So, what does that mean for your non-profit organization?

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9 YouTube trends for your content strategy in 2022

Sprout Social

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. So what’s hot on YouTube in 2022? This list will help.

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. billion by 2025. Promoting your influencer content can help improve the overall reach of your campaigns.

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6 Things Your Non-profit Can Do To Step Up Its Social Media Game

Socialmedia.biz

By 2025, experts say that number will rocket even higher, to around 4.41 It might be time to start leveraging social media content to your advantage. There are more than 3.6 billion people on social media as of 2020. So, what does that mean for your non-profit organization?

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5 Ways to Leverage AI to Hit Sales Targets

Oktopost

Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions. 5 Ways to Use AI in B2B Sales Generating content Sales prospecting Lead scoring AI notetakers Chatbots and virtual assistants Maximize Your Sales Efforts with AI to Hit Your Targets Why Use AI in B2B Sales?

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8 social selling metrics to measure success

Sprout Social

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Content engagement rate. One of the ways to establish thought leadership is by sharing content that’s relevant to your audience. Looking at link clicks specifically tells you how engaging a piece of content is.

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