Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

MARCH 2, 2022

Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from. Creators (sometimes known as influencers) can be your way in. For specific strategies, check out our blog post on how to work with social media influencers.

Retail 104

Retail Social Media Brands Tips 104

Pixlee

JUNE 16, 2021

Experts expect ecommerce penetration rates to reach 25% by 2025. Check out how @aloyoga integrates UGC and influencer content with Pixlee to create an immersive mobile app experience! This means that consumers are looking at recycling and other environmental decisions made by companies to decide whether or not they want to support it.

Retail 52

Retail Trends UGC Mobile 52

Audiense

SEPTEMBER 23, 2016

Not business leaders themselves who have a company to run.” The companies may create the tech, but it’s the users that set the rules and the context. Why Have A Kardashian When You Can Have An Influencer? Instead, micro-influencers have become a more trusted source when it comes for recommendations on what to buy.

Data 60

Data Influencer Campaign Strategy 60

Pixlee

NOVEMBER 6, 2019

This generation will also number a staggering 2 billion people by 2025. . If your company is looking for ways to appeal to these groups, here are some tips: Be Authentic. They are incredibly tech-savvy, and often influence the buying behavior of their millennial parents. . million Alphas born each week.

Brands 40

Brands Privacy Retail Groups 40

Sprout Social

NOVEMBER 15, 2023

Social ad spending in the US alone is expected to surpass $80 billion by 2025. Consumers now see social as a connection to the companies and causes they care about—a faster, richer experience than support@ email addresses and 1-800 numbers. Today, more than 4.9 None of these patterns show signs of reversing course. Interoperable.

Social Media Management 106

Social Media Management Social Media Team Klout 106