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How to Measure Customer Engagement and Why It’s Important

Pixlee

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. What is Customer Engagement? Why is Customer Engagement Important?

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How to Use Data to Improve Your Business Practices

The Realtime Report

Bonaventure University , the entire digital universe had generated 44 zettabytes of data by 2020 — and it has been estimated that, by 2025, 463 exabytes of data will be produced on a daily basis. Foster Stronger Employee Engagement and Retention. As revealed in some eye-opening statistics shared by St. Strengthen Cybersecurity.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. "  2.

B2B 95
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5 Ways to Leverage AI to Hit Sales Targets

Oktopost

Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions. Depending on your company size, some sales teams might have hundreds of leads to score at once, taking up valuable time. AI can simply empower you with extra help to reach your sales quota.

B2B 75
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8 social selling metrics to measure success

Sprout Social

Engage with insights. By focusing on these four areas, the company found that a high SSI correlated with 45% more sales opportunities and 51% are more likely to hit quota. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Content engagement rate.

Metrics 136
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7 statistics that prove the importance of social media marketing in business

Sprout Social

Companies that fail to do so risk being left behind. Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. 68% of consumers agree that social media enables them to interact with brands and companies. Not convinced?

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Why Every Brand Should Have a YouTube Channel

Socialized

Companies and brands create video content wherever you look, distribute it on its blogs and social media. They use engaging content to draw and engage their target audiences. It is projected that no pay-TV service would be subscribed by audiences aged 32 or under until 2025. YouTube is a hub for video content.

YouTube 100