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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Use place Guides to spotlight specific locations important to your community. Indiana University’s Guide, Hoosier Hype Team , introduces you to the university’s 2020-2021 ambassadors. Place Instagram Guides.

Examples 101
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7 statistics that prove the importance of social media marketing in business

Sprout Social

Companies that fail to do so risk being left behind. Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. 68% of consumers agree that social media enables them to interact with brands and companies. Not convinced?

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6 social media marketers on the future of social messaging

Sprout Social

Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies.

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5 Best Examples Of Brands Using Social Media For Customer Service

Keyhole.co

This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media. Their bio provides a direct link to their community page for general issues and advises customers to drop a direct message for payment-related queries.

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ICYMI: 11 Of The Best Insights From #SMWLDN 2016

Audiense

Not business leaders themselves who have a company to run.” The value isn’t in the hardware, it’s in the community and how they use it. The companies may create the tech, but it’s the users that set the rules and the context. NOW, analytics, strategy, and creative teams work together from the outset.

Data 60
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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. Smaller Social Teams Leveraging UGC Creators. Smaller Social Teams Leveraging UGC Creators. UGC is typically defined as content created organically by a company’s customers or followers that the brand shares via its accounts.

Trends 302
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The Meteoric Rise of Social Commerce: Staying Relevant in a Shifting Landscape

The Realtime Report

Derek Chew, CEO of Fullmoon Digital , explains that Social Commerce is growing exponentially and has become essential for companies that want to stay relevant in a fast-paced global economy. trillion by 2025. Brands have to be more agile and closer to their community.