Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 298

Trends Social Media UGC Marketing 298

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 96

ROI Cost B2B Organization 96

Ignite Social Media

JUNE 10, 2021

When looking at social media users’ app usage among the platforms, Snapchat holds up well amongst heavy hitters such as Facebook, Instagram, and Twitter, with 45% of those on the app using Snapchat several times a day compared to 49%, 38%, and 30% for the others respectively. Subscribe to Social You Should Know.

Platform 166

Platform Instagram Activities Analytics 166

Social Media Strategies Summit

SEPTEMBER 12, 2019

Media buyers would negotiate, make purchases and create change orders with salespeople. Once confirmed, the publisher would take over running the campaign. Traditional vs. Programmatic Media Buying. Programmatic technology reduces human error by taking over some of the menial tasks performed by a media buyer.

Advertising 118

Advertising CPM CPC Buy 118

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. YouTube is the second most popular social media site in the world and is only exceeded by Facebook, ever since it was introduced in 2005.

YouTube 100

YouTube Brands Hubspot Overview 100

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Social media engagement including liking, sharing, and commenting on posts. The digital marketing arena has given rise to an unprecedented number of options available to consumers.

Engagement 90

Engagement How To Metrics Loyalty 90

Audiense

SEPTEMBER 23, 2016

Last week, the eyes of everyone who’s anyone in UK social media were focussed on the BFI as London’s annual Social Media Week took place. Audiense was on hand to find some of the key points that need to be implemented into your marketing strategy and commercial thinking right away. Chris Perry , Weber Shandwick.

Data 60

Data Influencer Campaign Strategy 60

Pixlee

NOVEMBER 6, 2019

Marketers tend to obsess over how to approach different age groups online, and this makes sense. This generation will also number a staggering 2 billion people by 2025. . Only about half (56%) purchased items in a physical store over the past six months and 30% look at ads for products on social media. .

Brands 40

Brands Privacy Retail Groups 40

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Why Instagram influencer marketing campaigns?

Influencer 52

Influencer Campaign Instagram Data 52

Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109

Marketing Software Data Curation 109

Sprout Social

APRIL 20, 2022

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. That’s a large market, ripe for engagement. The following examples highlight use cases in customer service, financial services, marketing, human resources and pipeline growth.

Banking 133

Banking Insurance Telecommunications Chemicals 133

Hootsuite

MARCH 23, 2022

Instagram has committed to spending $1 billion USD by the end of 2022 to reward creators and encourage them to make social media their job. ??Not Selling products and services directly on social media (e.g. via Instagram Shops or by hooking up your online store to social media) is social commerce.

Influencer 112

Influencer Instagram Badge Affiliate marketing 112

agora pulse

JANUARY 13, 2021

A good social media caption has the power to attract, engage, and convert fans. In this article, we’re going to look at how to write captivating captions for social media and which brands are doing captions very well. Benefits of Great Social Media Captions . billion users by 2025.

Social Media 191

Social Media Engagement Tips Hashtag 191

agora pulse

NOVEMBER 25, 2020

Fortunately, we’ve got tips to help you strengthen your SEO writing for social media starting right away. But what about social media? Can your social media channels get picked up on search engines? In this article, I’m going to show you my tried and tested SEO writing hacks to boost your social media.

SEO 190

SEO Social Media Reddit Hashtag 190

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers.

Marketing 81

Marketing Airlines Conversation Team 81

Hootsuite

JULY 7, 2021

Gone are the days of single-channel marketing. Instead, marketers now have access to multiple contact points across various channels. SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging.

SMS 142

SMS Marketing Retail HootSuite 142

Hootsuite

NOVEMBER 8, 2022

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Here are five reasons why Twitch advertising should be a part of your marketing strategy: 1. This provides marketers with a brand new varied demographic audience to target. What are Twitch ads? But we can help!

Brands 96

Brands HootSuite Sports Advertising 96