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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Media buyers would negotiate, make purchases and create change orders with salespeople. Once confirmed, the publisher would take over running the campaign. Traditional vs. Programmatic Media Buying. Social Engagement. Programmatic technology reduces human error by taking over some of the menial tasks performed by a media buyer. As campaigns progress, programmatic technology can provide real-time feedback to advertisers.