Remove 2025 Remove Campaign Remove CPC Remove Engagement
article thumbnail

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Once confirmed, the publisher would take over running the campaign. Engagement level. Social Engagement. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Traditional vs. Programmatic Media Buying.