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How to Measure Customer Engagement and Why It’s Important

Pixlee

The digital era has brought about a significant shift in how successful companies promote themselves. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Attending company events, social gatherings, and demonstrations.

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from. A traditional print or TV advertising campaign puts your advertising in front of many people who have no interest in your products. That’s more than 4.6

Retail 105
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ICYMI: 11 Of The Best Insights From #SMWLDN 2016

Audiense

Not business leaders themselves who have a company to run.” The companies may create the tech, but it’s the users that set the rules and the context. We can even tweak it while a campaign is running.”. Why not consider it for your campaign? ” Chris Perry , Chief Digital Officer, Weber Shandwick.

Data 60
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How Brands Can Vibe With Gen Z and Gen Alpha

Pixlee

This generation will also number a staggering 2 billion people by 2025. . If your company is looking for ways to appeal to these groups, here are some tips: Be Authentic. If your brand hasn’t begun thinking about how to attract and build loyalty with this group, and its predecessors, it’s time to start. .

Brands 40
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The complete guide to chatbots for marketing

Sprout Social

Given that customers prefer to message companies directly, bot marketing can help resolve customer queries more efficiently while meeting your customers when and where they need you. For example, portable blender company, BlendJet, saw their average order rates increase 17% and sales 15% after deploying a Facebook chat plugin.