Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses.

Strategy 211

Strategy Marketing SMS Mobile 211

The Realtime Report

OCTOBER 7, 2021

SWIRL aims to empower brands globally with experiential technology to engage more customers, shorten their purchase journey and accelerate online sales. Founded in 2020, by Kaizad Hansotia and Bheshaj Joshi, SWIRL helps brands convert (on average) 3x more customers using shoppable short videos, livestream shopping and 1:1 virtual shopping.

Video 163

Video SMS Real Estate Retail 163

Sprout Social

APRIL 20, 2022

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. Today, more than five million brands are active on WhatsApp Business. That’s a large market, ripe for engagement. 16 brands that demonstrate how to expertly use WhatsApp for business.

Banking 133

Banking Insurance Telecommunications Chemicals 133

Hootsuite

JULY 7, 2021

Gone are the days of single-channel marketing. Instead, marketers now have access to multiple contact points across various channels. SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging.

SMS 142

SMS Marketing Retail HootSuite 142

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers.

Marketing 81

Marketing Airlines Conversation Team 81

Hootsuite

APRIL 19, 2023

And not just for individual social media users — for brands, too. Unlike SMS and text messages, you are connected via the internet, not through phone reception. Instead, think about what your specific target market uses most and focus your attention there. Though that’s not to say global brands can’t benefit: over 1.3

HootSuite 87

HootSuite Delicious FAQ Conversation 87