article thumbnail

Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 103
article thumbnail

7 statistics that prove the importance of social media marketing in business

Sprout Social

55% of consumers learn about new brands on social. Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. 68% of consumers agree that social media enables them to interact with brands and companies. Why it’s important.

article thumbnail

14 best shopping apps of 2022

Sprout Social

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. Rakuten is a cash back shopping app featuring over 3,500 brands.

Retail 124
article thumbnail

Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

billion by 2025 ? They’re making it easier for customers to order from their favorite brands. This further boosts sales and brand engagement. And, this is available for many brands, countries, departments, and sales channels. This is a missed opportunity to create brand loyalty and land a sale.

FAQ 119
article thumbnail

How to Measure Customer Engagement and Why It’s Important

Pixlee

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. billion by 2025.

article thumbnail

How Brands Can Vibe With Gen Z and Gen Alpha

Pixlee

This generation will also number a staggering 2 billion people by 2025. . How Brands Can Appeal to Gen Z and Gen Alpha. For the most part, brands and digital marketers will approach Gen Z and Gen Alpha in a similar manner. Major brands are experimenting with ways to reach younger audiences on social media platforms.

Brands 40
article thumbnail

The 12 Top Benefits of Chatbots in 2023

Hootsuite

These robot sidekicks do wonders for customer service, sales, and brand loyalty. billion in 2025. Increased customer satisfaction, strong brand affinity, and increased lifetime value from your customers. Expand your brand voice Omnichannel retail is quickly becoming non-negotiable. And they’re just getting started.

FAQ 138