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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? Browsing brands on Instagram. What is mobile commerce?

Mobile 105
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9 YouTube trends for your content strategy in 2022

Sprout Social

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. Brand bringing this trend to life: Spotify.

YouTube 137
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14 best shopping apps of 2022

Sprout Social

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience. Facebook marketplace.

Retail 125
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 4. Mobile devices dominate YouTube views, but TV is gaining.

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6 social media marketers on the future of social messaging

Sprout Social

They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. Social messaging plays a pivotal role in customer care and brand reputation. Social messaging] will continue to grow as the number one way for brands to communicate to customers.

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The 12 Top Benefits of Chatbots in 2023

Hootsuite

These robot sidekicks do wonders for customer service, sales, and brand loyalty. billion in 2025. Increased customer satisfaction, strong brand affinity, and increased lifetime value from your customers. Garage Clothing uses an AI chatbot to offer always-on support through Facebook Messenger. Enter chatbots.

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8 Predictions for Social Media Marketing in 2022

Pixlee

billion in 2025? When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. This type of content is hugely prevalent across social media platforms, at your fingertips to reshare on brand accounts like Airbnb does.