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9 YouTube trends for your content strategy in 2022

Sprout Social

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. Creator-led content.

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6 social media marketers on the future of social messaging

Sprout Social

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. Social messaging plays a pivotal role in customer care and brand reputation.

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The 12 Top Benefits of Chatbots in 2023

Hootsuite

These robot sidekicks do wonders for customer service, sales, and brand loyalty. billion in 2025. Increased customer satisfaction, strong brand affinity, and increased lifetime value from your customers. Garage Clothing uses an AI chatbot to offer always-on support through Facebook Messenger. Enter chatbots.

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8 Predictions for Social Media Marketing in 2022

Pixlee

billion in 2025? When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. This type of content is hugely prevalent across social media platforms, at your fingertips to reshare on brand accounts like Airbnb does.

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The Meteoric Rise of Social Commerce: Staying Relevant in a Shifting Landscape

The Realtime Report

Derek Chew, the CEO of Fullmoon Digital, explains that agile marketing strategies that leverage Social Commerce have become mandatory for a brand’s success. Social media platforms like Facebook, YouTube, Instagram, Pinterest, and TikTok boast 4.9 trillion by 2025. Consumers want to feel connected to your brand.

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Instagram Monetization: A Complete Guide for Creators and Influencers

Hootsuite

So, whether you’re a beauty or fashion influencer, filmmaker, photographer, or other creative content creator, these are all the brand new and tried-and-true Instagram monetization methods you need to know. Meta, parent company of both Instagram and Facebook, is working hard to attract and keep creators on their platforms.

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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

MRFR research predicted the AI market to be worth 25 billion by 2025. Every time you log into Facebook and view the news feed you are seeing AI in action. Facebook is continuously monitoring who you follow, what you interact with, how you consume content and more. Facebook is all about engagement.

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