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6 social media marketers on the future of social messaging

Sprout Social

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

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8 Predictions for Social Media Marketing in 2022

Pixlee

billion people use social media globally, and it is only predicted to increase to a massive 4.41 billion in 2025? When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. Trends to Watch in 2022.

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How You Should Be Marketing to Generation Alpha

Likeable

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. As a result, they’ll likely use social media differently at school and at home. The truth is, though, they do.

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4 Ecommerce trends you need to know for 2022

Sprout Social

Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. According to research conducted by The Harris Poll , on behalf of Sprout Social, 73% of businesses are already participating in social commerce while 79% expect to be doing so in the next three years.

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How Brands Can Vibe With Gen Z and Gen Alpha

Pixlee

This generation will also number a staggering 2 billion people by 2025. . How Brands Can Appeal to Gen Z and Gen Alpha. Only about half (56%) purchased items in a physical store over the past six months and 30% look at ads for products on social media. . Use Social Media to Boost Engagement.

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How to Measure Customer Engagement and Why It’s Important

Pixlee

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. billion by 2025.

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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. Let’s look at brands selling out fast on Twitter: Trixie Cosmetics.

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