What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. IBM is already using Watson for buying media in both the US and the UK, with the highest results show a stunning 71% reduced CPC. This type of ad placement is still in its infancy, but voice-activated technology providers such as Google, Amazon, and Apple are developing ways to monetize their product lines by implementing audio ads on voice search devices.