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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Media buyers would negotiate, make purchases and create change orders with salespeople. Traditional vs. Programmatic Media Buying. Software algorithms evaluate user analytics to help the system determine what ad content is relevant to a particular user. Social Engagement. Programmatic technology reduces human error by taking over some of the menial tasks performed by a media buyer. By the year 2025, there will be approximately 1.1