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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Once confirmed, the publisher would take over running the campaign. Software algorithms evaluate user analytics to help the system determine what ad content is relevant to a particular user. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Programmatic leverages user analytics to determine what content is most relevant to a user at any given time.