What You Need To Know About Programmatic Advertising For 2019 And Beyond
Social Media Strategies Summit
SEPTEMBER 12, 2019
Software algorithms evaluate user analytics to help the system determine what ad content is relevant to a particular user. Programmatic leverages user analytics to determine what content is most relevant to a user at any given time. Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. As brands get more comfortable with programmatic advertising, there is an increased desire to own and operate their own data.