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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Of those that don’t currently use video, two-thirds plan to start in 2024. To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. We expect the 9:16 aspect ratio to dominate in 2024. But video isn’t a silver bullet.

Video 231
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New Study Looks at the Most Effective LinkedIn Post Types in 2024

Social Media Today

Some data-backed pointers for your LinkedIn marketing approach.

LinkedIn 203
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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Alternative 2 : If you have achieved a milestone and have created a case study for your readers, link it to your social media page. Gone are the days when SEO was important just for the SERP.

SEO 154
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New Study Looks at the Most Effective LinkedIn Post Types in 2024

Social Media Today

Some data-backed pointers for your LinkedIn marketing approach.

LinkedIn 184
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The case for better social media technology in 2024

Sprout Social

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. The post The case for better social media technology in 2024 appeared first on Sprout Social.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. The post 10 metrics to track influencer marketing success in 2024 appeared first on Sprout Social. Reach refers to the number of people who saw your content.

Metrics 97