Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

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Strategy Sentiment Marketing Analysis 128

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. In 2024, it’s time to truly know your audience by tapping into data. to get through.

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

JANUARY 23, 2024

As TikTok creator @ashathemuseologist puts it, “Topicals…is employing brand strategies that have never been before—have never touched this Earth. topicals 2024 ✨ A new season of Topicals! Already the fastest-growing skincare brand at Sephora, this boost to their brand awareness will only propel the brand to new heights in 2024.

Report 110

Report Brands Library Sentiment 110

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. But you should at least have an outline of a strategy.

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Social Media Strategy HootSuite Sentiment 111

Hootsuite

MARCH 1, 2024

As of March 1, 2024, people can schedule Threads posts via Hootsuite. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Free 30-Day Trial The post How to Schedule Threads Posts [Instagram] in 2024 appeared first on Social Media Marketing & Management Dashboard.

Instagram 107

Instagram HootSuite How To Social Media Management 107

The Realtime Report

FEBRUARY 15, 2024

Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO By Kait Shiels CES never fails to infuse the new year with excitement as it unveils technological innovations and trends poised to power 2024. This balance is what makes edutainment a powerful tool in social media marketing.

SEO 103

SEO Trends Education Embedding 103

Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. These PR and marketing trends can help you thrive in 2024. 2023 is almost over. Now is the time for intelligent promotion.

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Trends Marketing Wikipedia Survey 72

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

SEPTEMBER 12, 2023

Download The CMO’s Social Marketing Agenda for 2024 The post The CMO’s social media marketing agenda for 2024 appeared first on Sprout Social. Use this resource to identify the biggest ways your brand can capitalize on the power of social media in the coming year.

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Social Media Marketing Community building Feed 121

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. The post The case for better social media technology in 2024 appeared first on Sprout Social.

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Social Media Team Social Media Management Report 102

Sprout Social

JANUARY 24, 2024

One strategy for driving growth and visibility on the platform is using the right hashtags. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. This includes experimenting with your hashtag strategy. AI) conversations on the platform.

Hashtag 114

Hashtag LinkedIn Trends Analytics 114

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. They help you understand your audience and their preferences, and allow you to create strategies based on data rather than creative hunches. Here are our picks for the 15 most important metrics to track in 2024.

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Analytics Instagram HootSuite Metrics 97

Amy Porterfield

FEBRUARY 1, 2024

Listen on… Three practical strategies I’m implementing into my email marketing strategy for 2024. I don't know about you, but I feel like now is the perfect time […] The post #649: My Email Marketing Makeover: 3 New Strategies I’m Trying This Year appeared first on Amy Porterfield | Online Marketing Expert.

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Strategy Marketing Newsletter List 104

The Social Media Hat

JANUARY 25, 2024

Marketing Minutes with Mike The post Should SMBs Be On All Social Media Platforms in 2024? appeared first on The Social Media Hat.

Platform 88

Platform Social Media Marketing Strategy 88

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Unfortunately, this trend is forecasted to continue as we move into 2024.

Marketing 62

Marketing Survey Skills How To 62

Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Diving into Munch’s Video Insights Munch, a powerhouse AI-powered automation platform, has pulled back the curtain on the state of short-form videos in 2024.

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Report Platform Video Film 94

Hootsuite

APRIL 17, 2024

11 tips for working with the Threads algorithm in 2024 All that intel above tells you how Meta curates the perfect Threads feed for you… but what can we learn about how to maximize the reach of content you create? Meta’s going to take note and might pop that post into your feed, too. This guy’s gonna love this alligator escape video!”)

HootSuite 82

HootSuite Feed Feedly Instagram 82

Audiense

FEBRUARY 7, 2024

In 2015 they gave us Narcos, and in 2024 they gave us Griselda. Is it a sign of the times, or were these differences part of the producer's strategy? Both were written/ created by the same producers Doug Miro, Carlo Bernard, and Eric Newman. We think the latter.

Strategy 100

Strategy 100

Keyhole.co

FEBRUARY 9, 2024

There are things like paid ads, or if you’re not looking for paid sponsorships, you can opt for numerous free promotional strategies. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. What kind of content should you create?

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. However, while the feature may be affordable and easy to use, ad budget is often precious, and promoting posts should just be one piece of your larger strategy.

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Overview Campaign Cost Organization 118

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? With the combination of the right content, enthusiastic participation from advocates, and a killer strategy, you can easily increase your reach , humanize your brand , and ultimately , turn more of your followers into MQLs.

Trends 69

Trends B2B LinkedIn Training 69

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Top 8 influencer marketing metrics to measure in 2024 Once you’ve set your business goals for 2024, your influencer marketing metrics should also focus on achieving those goals.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. Competitor analysis Competitor analysis using AI offers detailed insights into competitors’ strategies and customer perceptions.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Writtent Blog

DECEMBER 24, 2023

Date: January, 9-11, 2024 (Las Vegas, USA) Event: Traffic & Conversion Summit 2024 Official Overview: The Traffic and Conversion Summit is a yearly conference all about online marketing, especially ads and making more people take action. The post Top Marketing Events & Conferences of 2024 first appeared on Writtent.

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Conference Eventful Overview Marketing 40

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. By tracking revenue, companies can determine which influencers offer the best ROI and adjust their strategy accordingly.

Metrics 100

Metrics Influencer Marketing Survey 100

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. Top 7 Mention alternatives for 2024 Here is a list of social monitoring platforms that work as great alternatives to Mention. Data interpretation and strategy implementation can be complicated.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

JANUARY 11, 2024

Many demand generation tools offer data accuracy, which makes strategy planning better. This will allow you to focus on driving your broader marketing strategy forward. Its features include automated social publishing, social listening, and an employee advocacy tool to revamp your social selling strategies.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. And identify posts that don’t resonate as much with your audience so you can remove them from your strategy. The post 12 Facebook publishing tools for your brand in 2024 appeared first on Sprout Social.

Publishing 97

Publishing Tools Brands Facebook 97

Amy Porterfield

MARCH 19, 2024

Listen on… This is the only goal-setting and productivity strategy you will need for 2024! Can you believe we're almost through the first quarter of 2024?!

Products 95

Products Strategy Marketing 95

Keyhole.co

MARCH 24, 2024

What makes Airbnb’s social media strategy successful? Airbnb’s social media strategy in a glimpse Airbnb saw a 12% year-over-year growth in revenue in the last quarter of 2023. So, it’s clear that the brand’s social media strategy is working phenomenally. The follower count also saw a steep downward curve in March 2024.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

OCTOBER 26, 2023

From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started. billion on influencer marketing domestically in 2024 Increasing from $2.42 billion on influencer marketing in 2024.

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Statistics Influencer Strategy Marketing 127

Buffer Social

JANUARY 11, 2024

For other business owners who are feeling hesitant about integrating AI, here are three ways I’ve used it this year to grow my business, and how I plan to continue evolving these approaches into 2024.  I think this is the real superpower of chat-based AI agents: Using them as thought partners for business strategy. 

Small Business 79

Small Business Process Education Team 79

Keyhole.co

MARCH 20, 2024

But how do you know if your LinkedIn marketing strategy is working? They can track your own performance on LinkedIn through detailed analytics, helping you measure the success of your social media marketing strategy. With the help of LinkedIn monitoring tools, optimizing your efforts can get a lot easier.

LinkedIn 52

LinkedIn Tools B2B Price 52

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. This year, brands played it safe with celebrity-filled ads light on calls-to-action, resulting in little online discussion.

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Analysis Hashtag Sports eBook 157

Bill Hartzer

MARCH 29, 2024

In an era where digital fluency is not just valued but essential, Youth Square’s ‘YS Digital Content Creator 2024’ stands out as a pioneering initiative, crafted with the precise intention of equipping young minds with the expertise required to thrive in the digital realm.

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Influencer Skills Industry Conference 86