article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

The latest data from January 2024 shows that 93.2% Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. Source: youtube.com 2.

article thumbnail

Top Video Marketing Trends of 2024

Social Media Strategies Summit

Of those that don’t currently use video, two-thirds plan to start in 2024. To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. We expect the 9:16 aspect ratio to dominate in 2024. But video isn’t a silver bullet.

Video 231
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How social media network fragmentation will impact your 2024 strategy

Sprout Social

People are also using social media to learn about and purchase products. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. You should also look for the niche between your product and specific subcommunities that exist, like those seen on vertical networks.

article thumbnail

Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. This leads to more targeted, personalized ads.

Strategy 126
article thumbnail

7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline. Take a look: 6.

SEO 154
article thumbnail

The case for better social media technology in 2024

Sprout Social

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

article thumbnail

How to Schedule Threads Posts [Instagram] in 2024

Hootsuite

As of March 1, 2024, people can schedule Threads posts via Hootsuite. Free 30-Day Trial The post How to Schedule Threads Posts [Instagram] in 2024 appeared first on Social Media Marketing & Management Dashboard. Read on to find out how to start saving time by scheduling Threads posts. #1 1 Social Media Tool Create.

Instagram 107