Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Hootsuite

NOVEMBER 7, 2023

From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. 14 best social listening tools for 2024 There are a lot of options out there. Here are our top social listening tools picks for 2024.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 26, 2024

Being engaged on social is vital to protecting their brand and retaining customers. And that includes on their service channel of choice: social media. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant.

Report 66

Report Atlassian Brands Sentiment 66

Keyhole.co

JANUARY 17, 2024

Influencer tracking Identify and monitor influencers and thought leaders in your industry or niche. As a result, you’ll understand the impact of influencers on audience perceptions, identify potential collaboration opportunities, and stay informed about industry thought leadership.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

NOVEMBER 27, 2023

Members get an insider’s view into how other social teams across countries and domains operate and draw from shared experiences to reach their goals. Members also discover more impactful ways to communicate the value of social to leadership teams. They can submit ideas and feedback that directly reach our Product team.

Communities 84

Communities Community building Industry Crowdsourcing 84

Oktopost

APRIL 2, 2020

Social media marketing analytics is big business. billion (USD) by 2024. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Top 10 social media reporting tools. DashThis is not a social media analytics solution per se.

Report 126

Report Social Media Tools ROI 126

Oktopost

APRIL 10, 2024

However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

Influencer 104

Influencer Campaign Platform Marketing 104

Keyhole.co

DECEMBER 12, 2023

The tool crawls the web and digs out every mention of your brand across social media platforms, forums, blogs, and other media. You can create comprehensive reports on your social media performance. Top 7 Brand24 Alternatives For 2024 Here are some of the best Brand24 alternatives worth your attention: 1.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Keyhole.co

DECEMBER 18, 2023

Top 7 Rival IQ alternatives for 2024 Here are some of the best Rival IQ alternatives you can look into: 1. Keyhole First up is Keyhole , a real-time social media management tool that keeps you on top of every little detail of your online presence. This Rival IQ alternative also tracks influencer performance in real time.

Price 52

Price Hashtag Analysis Sentiment 52

Sprout Social

DECEMBER 19, 2023

As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. Brands looking to take advantage of all the channel has to offer need to think seriously about social media career progression. Investing in your team today can drive acquisition, loyalty and growth tomorrow.

Social Media 105

Social Media Social Media Management Influencer Team 105

Sprout Social

FEBRUARY 29, 2024

Read on to find out which TikTok analytics tool will work best for your team—and how to choose the right one. What to look for in a TikTok analytics tool 13 TikTok analytics tools to try in 2024 What is a TikTok analytics tool? 13 TikTok analytics tools to try in 2024 Want to get a better view into your TikTok performance?

Analytics 100

Analytics Tools Strategy Price 100

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Teams who don’t have tools with up-to-speed AI features are already falling behind. A social team can only be as agile as their techstack enables them to be. Take the introduction of new AI tools recently.

HootSuite 111

HootSuite Brands Price Collaboration 111

Keyhole.co

DECEMBER 14, 2023

It also lets you get an insight into what they think of your social media campaigns and adjust your approach according to changing trends. If you feel like the above limitations can hinder your social media marketing efforts, there are some fantastic Awario alternatives you can opt for. Let’s take a look!

Price 52

Price Hashtag Metrics Analytics 52

Sprout Social

NOVEMBER 21, 2023

When teams work in isolation, the result is simply noise. To achieve this, Instant Brands has embraced a top-notch approach to social media customer service. Social Media Manager, Camille Pessoa, is the driving force behind Instant Brands’ social customer service initiatives. Looking for proof?

Tips 99

Tips Collaboration Marketing Team 99

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

FEBRUARY 15, 2024

And you don’t necessarily need all this within your team. A good studio will employ a team of creative and technical professionals with the skills to create original, high-quality content to your specifications. There’s much more to content than a social media post or a blog entry on your website.

Content 62

Content B2B Case Study Price 62

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities. Read more about how CMOs are leading their teams into the AI frontier.

Marketing 127

Marketing Loyalty ROI Influencer 127

Sprout Social

APRIL 18, 2024

In this article, we’re highlighting Sprout Social features you might not know about. These tools simplify workflows, empowering teams to do more on social, with ease. Sprout Social publishing features Sprout Social engagement features Sprout Social reporting features Sprout Social Listening features What does Sprout Social do?

Features 122

Features Sentiment Social Media Management Report 122

Buffer Social

NOVEMBER 29, 2023

In the spirit of reflection, I was inspired to look at some of the predictions from our Social Media Predictions for 2023 and check in on their success (or lack thereof). We came to many of these realizations for ourselves on the Buffer Content team and have put guardrails regarding how we use AI for creative work.

Social Media 99

Social Media Collaboration Social Media Management Newsletter 99