Hootsuite

FEBRUARY 5, 2024

Here are our picks for the 15 most important metrics to track in 2024. Audience demographics: This isn’t a metric exactly but a group of important data points that can help you understand what types of content are likely to be most effective. It will also support requests for more budget or new hires. So, where do you start?

Analytics 97

Analytics Instagram HootSuite Metrics 97

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Embrace a data-driven approach to social media measurement in 2024 and showcase the tangible results you deliver for your business.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 117

Patterns Sentiment Analysis Proposal 117

Keyhole.co

DECEMBER 15, 2023

Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. The use cases for this platform apply to social marketing leaders, commerce leaders, and customer care leaders. Mentionlytics is a solid social media management platform.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Batching is a time management tactic that groups similar tasks together as a way to work on them more quickly and decrease potential distractions. The post 12 Facebook publishing tools for your brand in 2024 appeared first on Sprout Social.

Publishing 95

Publishing Tools Brands Facebook 95

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Great for video-centric marketing. What does UGC mean?

Social Media 124

Social Media CPA CPM CPC 124

Keyhole.co

DECEMBER 19, 2023

Choose the specific date and time that you want your post to go live, ensuring that it aligns with your marketing strategy or target audience. They are posting just at the time their intended audience group is actively scrolling their feed. One of the many reasons can be the timing.

Instagram 59

Instagram How To Hashtag Publishing 59

Keyhole.co

DECEMBER 8, 2023

This phrase is commonly used to signify a shared understanding or knowledge about a particular topic within a specific community or group of people. Vibe Check A Vibe Check is a trend that involves evaluating the energy, mood, or overall “vibe” of a person, group, or situation.

Fashion 52

Fashion Energy Trends Meme 52

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Buffer Social

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." " 5.

B2B 95

B2B Content Syndication SEO 95

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Sprout Social

MAY 18, 2021

Used together, the two strategies can empower marketers to create relevant content that engages their audience no matter which channel they find themselves on. Our research reveals 58% of business leaders anticipate social will be their primary communications channel by 2024. The influence of social extends beyond marketing.

Social Media 110

Social Media Team Focus Group Loyalty 110

Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. These are typically used to group variations of a series together. A holographic TV screen appears to binge 2024 reruns of Antique NFT Roadshow…. Many artists sell digital paintings and illustrations on NFT markets.

Marketing 118

Marketing Avatar Buy Price 118

Jon Loomer

SEPTEMBER 5, 2023

The Digital Services Act (DSA) goes into effect in Europe on January 1, 2024. The same group of people whom advertisers covet. Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date. It would also disrupt advertisers. Advertisers would endure the impact.

Advertising 184

Advertising Instagram Facebook Privacy 184

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content. Group shopping. Conversational commerce.

Platform 105

Platform Tips Buy Instagram 105

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

Social Media 108

Social Media Authentication Communities Campaign 108

Jon Loomer

FEBRUARY 28, 2024

Here is a collection of those 21 performance goals (subject to change, but as of February, 2024), Meta’s definitions, the various combinations that allow you to access them, and when you might use them… 1. There are 71 different ways to select one of 21 different performance goals. Focus on the goal that you want first.

Eventful 193

Eventful Conversation Campaign Types 193

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 82

Communities Community building Industry Crowdsourcing 82

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. What is social media personalization and why are marketers prioritizing it? It’s inefficient for marketing teams to be bogged down with these manual, repetitive tasks.

Social Media 122

Social Media Sentiment Data Team 122

Hootsuite

JANUARY 2, 2024

social media, marketing, freelancing, dogs wearing sweaters, etc) Posts within groups I’m in Step 2: Leaving a comment In the first week, I wrote the shortest possible comments I could think of, like this one-word wonder. That means to get the most reach on LinkedIn in 2024, you should focus on getting lots of connections.

Comments 106

Comments LinkedIn HootSuite Analytics 106

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Uniquely Qualified Audience Creation.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

ProBlogger

FEBRUARY 7, 2024

This Guest Post is from email marketing expert Krystin Ruschman, owner of Email2Inbox. These guidelines took effect on Thursday, Feb 1st, 2024. com Google has divided email senders into 2 groups: 1. It changes the way email marketing is done for most people. com or @googlemail. All (Non-Bulk) Senders 2.

Blogger 42

Blogger Yahoo Guidelines Domain Name 42

Oktopost

APRIL 10, 2024

To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. What does a LinkedIn marketing agency do? Key features to look for in a LinkedIn marketing agency 1.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Buffer Social

SEPTEMBER 28, 2023

Working on a side project is an opportunity to connect with and learn from a new group of people outside of your regular connections. They’re regulars at local markets, provide flowers for parties and events, and also offer flower subscriptions to small business that desire to have fresh, beautiful arrangements decorating their space.

Project 62

Project Team Journal Hosting 62

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? people from different states/countries, age groups, genders, ethnicities, etc). For example, here’s what a social media mention looks like on X: 2. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. According to Digital TV Research, SVOD revenues will climb by $51 billion between 2018 and 2024 to take its total to $87 billion.

Advertising 113

Advertising Nielsen Buy Products 113

Hootsuite

FEBRUARY 7, 2024

Start free 30-day trial 13 best hashtag tools for 2024 Hashtag analytics tools 1. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. The platforms all have a built-in hashtag suggestion tool, too.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Buffer Social

DECEMBER 18, 2023

  Summer is historically a slow season for us, so we decided to save our ad budget for Q4 and instead spend the summer experimenting with other marketing approaches. All of that helps drive sales—our conversions attributed to email marketing are up 130 percent over last year.

Social Media 104

Social Media Small Business Marketing Collaboration 104

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Other important keywords are the names of your C-Level employees and keywords related to any marketing campaigns.

Sentiment 52

Sentiment How To Reputation Analysis 52

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 298

Trends Social Media UGC Marketing 298

Convince & Convert

JANUARY 3, 2024

The impact of AI is top of mind for marketers. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries.

B2B 140

B2B Research Influencer Marketing 140

Bill Hartzer

DECEMBER 7, 2023

(from left) Ashley Guo, Strategic Partnerships of Meta; Alan Chan, Founder and CEO of Omnichat; Lucy Cheung, Director of Group Marketing and Corporate Communications of Miramar Group; Christine Tam, Senior E-commerce Manager of Swire Resources Limited; Pak Hui, Chief Operating Officer of Omnichat officiated at the opening ceremony of the Summit.

Groups 94

Groups Groups Resources Engagement 94

Hootsuite

JANUARY 9, 2024

There’s no doubt that social media is an amazing marketing tool for real estate professionals. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. It’s also one of the trickiest to follow when so much of your marketing relies on posting quickly to social media.

Real Estate 85

Real Estate Social Media HootSuite Policies 85

Hootsuite

FEBRUARY 20, 2024

Free 30-Day Trial 10 social media post design ideas for 2024 Let’s start with some proof: these brands have the art of social media design on their side. Here’s some amazing news: not only are memes very effective marketing tools, but you don’t need to have an eye for graphic design to create them. 1 Social Media Tool Create.

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Template Templates Social Media Diagrams 106