article thumbnail

Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. We expect the 9:16 aspect ratio to dominate in 2024. Let’s get into it.

Video 231
article thumbnail

5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. In 2024, it’s time to truly know your audience by tapping into data.

Brands 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Post Performance Report: Brands already inspiring us in 2024

Sprout Social

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 107
article thumbnail

Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 126
article thumbnail

How social media network fragmentation will impact your 2024 strategy

Sprout Social

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. When do they feel most compelled to make a purchase?

article thumbnail

Will the Power of Influencers Impact the 2024 Campaign Trail?

Ignite Social Media

To dig deeper into this evolving tactic, I’m summarizing insights from a recent conversation we had with our influencer marketing team discussing the potential impacts influencers could have on the 2024 race and beyond. Navigating these nuances around ethical best practices looms large as 2024 nears.

article thumbnail

How to Schedule Threads Posts [Instagram] in 2024

Hootsuite

As of March 1, 2024, people can schedule Threads posts via Hootsuite. That’s because early engagement is a value signal for the Instagram algorithm. This amount of posting should provide your followers with a couple of opportunities to engage with you without overwhelming or annoying them. 1 Social Media Tool Create.

Instagram 107