Keyhole.co

DECEMBER 14, 2023

To scale, you must do everything you can to optimize your visibility across social networks. Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible. One of the notable ones here is Awario, a popular social listening tool. Let’s take a look!

Price 52

Price Hashtag Metrics Analytics 52

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. But don’t overlook other great options.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Bill Hartzer

FEBRUARY 27, 2024

Bluesky , the innovative open social network, has thrown open its doors to the public on February 6, 2024, marking a significant milestone in the realm of social media. A hallmark feature of Bluesky lies in its status as an open-source platform, where users are not mere spectators but active contributors to its evolution.

Social Media 94

Social Media Open Source Social Networking Communities 94

Keyhole.co

FEBRUARY 28, 2024

million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing. Of course, the Duolingo social media strategy would have been incomplete without including YouTube and the OG social network Facebook. From over 16.2

Social Media 105

Social Media Strategy Meme UGC 105

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. This is User-Generated Content, the holy grail of social media.

Social Media 124

Social Media CPA CPM CPC 124

Ignite Social Media

DECEMBER 11, 2023

Back in August, we conducted a study that revealed Threads had experienced a significant drop in usage and engagement shortly after its July launch. Over the past few weeks, I’ve come across posts from users reporting a surge in new followers, likes, and engagement on Threads. A Threads Revival?

Compete 101

Compete Energy Social Media Platform 101

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals.

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

OCTOBER 26, 2023

As the industry increases, more and more marketing and social media budgets are allotted to influencer marketing. billion on influencer marketing domestically in 2024 Increasing from $2.42 billion on influencer marketing in 2024. Learn more about the state of influencers on this social network.

Statistics 125

Statistics Influencer Strategy Marketing 125

Buffer Social

JANUARY 4, 2024

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. That’s not an unusual challenge, especially as platforms focus on keeping you engaged within the container of whatever app you’re on.

Content 104

Content Platform Social Media Instagram 104

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. A post shared by Later: Social Media Marketing (@latermedia). billion in 2022.

Trends 298

Trends Social Media UGC Marketing 298

Hootsuite

JANUARY 2, 2024

1 Social Media Tool Create. Each week, I left the same number of comments on the same types of posts about topics I usually engage with. While not proven (yet), it’s realistic to think that this bump in engagement could be picked up on by the LinkedIn algorithm, potentially bringing more eyeballs to your content. I found out. #1

Comments 106

Comments LinkedIn HootSuite Analytics 106

Oktopost

MARCH 26, 2024

Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience. Our Social Inbox now supports managing LinkedIn private messages so that your company pages can respond to inquiries on LinkedIn directly from the Oktopost Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. #1 1 Social Media Tool Create.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Keyhole.co

JANUARY 22, 2024

Such style guides lay down definite rules on how to represent your brand on social media. They keep everyone in your marketing team on the same page and every activity on social networks on the brand. So today, we discuss how to create a social media style guide and why you need it in the first place. Let’s see- 1.

Social Media 52

Social Media Guidelines How To Hashtag 52

Hootsuite

NOVEMBER 21, 2023

Start free 30-day trial 9 best social media competitor analysis tools for 2024 1. But the competitive analysis is based on engagement rate only, so keep this in mind if you want to analyze additional metrics. It’s based on metrics like number of followers and engagement rate. Clear data. Stories or Reels?

Analysis 86

Analysis Tools Social Media HootSuite 86

Keyhole.co

FEBRUARY 5, 2024

Linkedin has become the cornerstone of professional social networking for businesses and employees alike. It saw an incredible 22% increase in engagement in 2022 and now has 900 million members, making it the perfect place to cultivate your personal brand. LinkedIn audits are a fundamental part of any yearly brand spring clean.

LinkedIn 52

LinkedIn How To Privacy URL 52

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks.

Examples 52

Examples Strategy Twitter Marketing 52

Hootsuite

DECEMBER 9, 2020

In fact, eMarketer is forecasting that households without cable TV will outnumber those with it by 2024. Data integration leads to higher levels of confidence in the ROI of social media because it gives marketers a clearer view of who they’re talking to on social and how that top-line engagement is paying off.

Questions 142

Questions Social Media Strategy Survey 142

Oktopost

FEBRUARY 19, 2024

According to our research, we can see that LinkedIn was posted on almost two times more than the third most popular network, X. When we break the data down by average monthly posts and visualize it in a bar graph, we can see clearly the popularity of LinkedIn in 2023, compared to other social networks.

B2B 62

B2B Trends Social Media Strategy 62

Sprout Social

DECEMBER 27, 2023

Use automation to manage routine tasks, but keep your brand’s personality alive through authentic engagement. Always on brand engagement : The idea of automated responses is appealing to marketers who want their business to be “on” 24/7. A consistent posting schedule keeps your brand top of mind and your audience engaged.

Brands 121

Brands Facebook Analytics Authentication 121

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Built to automatically engage with received messages, chatbots can be rule-based or powered by artificial intelligence (AI). What are chatbots?

Marketing 80

Marketing Airlines Conversation Team 80