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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. In 2024, it’s time to truly know your audience by tapping into data. to get through.

Brands 148
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 126
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How social media network fragmentation will impact your 2024 strategy

Sprout Social

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Retailers go all-in on Instagram and TikTok.

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

It’ll help you create a loyal community of followers and promote your page and business. This method is one of the most important strategies for LinkedIn marketing. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. Take a look: 6.

SEO 154
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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 97
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Navigating social media marketing in an election year

Sprout Social

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 Of these conversations, less than half were positive. Of these conversations, less than half were positive.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 118