Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. It has become a core element of marketing and sales strategies.

Metrics 100

Metrics Influencer Marketing Survey 100

Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Diving into Munch’s Video Insights Munch, a powerhouse AI-powered automation platform, has pulled back the curtain on the state of short-form videos in 2024.

Report 95

Report Platform Video Film 95

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Top 8 influencer marketing metrics to measure in 2024 Once you’ve set your business goals for 2024, your influencer marketing metrics should also focus on achieving those goals.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? What makes Airbnb’s social media strategy successful?

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. ” This multi-faceted social content strategy aligns with how modern algorithms favor creative , engaging material over blatant promotions alone.

Social Media 91

Social Media Marketing Proposal Case Study 91

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending.

Tools 62

Tools B2B Hubspot Analytics 62

Buffer Social

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

Social Media 93

Social Media Film Meme Apple 93

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. Use social data to inform intentional campaigns that align with culture Review your social media analytics and social listening data to identify ways to specialize campaigns and identify unique opportunities. We are the people behind the scenes.

Social Media 111

Social Media Authentication Communities Campaign 111

ProBlogger

DECEMBER 13, 2023

The post 2024 Blogging Breakthrough: Master Your Year-End Review and Propel Into Success! The best way to look over all you’ve done and gather your thoughts about where you’d rather be next year is to go through your blog and social media and audit your performance. Social Media Our home away from home!

Review 51

Review Real Estate Newsletter Widget 51

Keyhole.co

FEBRUARY 9, 2024

As of late 2023, Facebook is the most widely used social media platform in the world. Why wouldn’t you want to market your business on the biggest social media platform out there? Analyze engagement data Use social media analytics tools to track your profile growth and engagement. That’s a lot of scrolling.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

FEBRUARY 12, 2024

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. It has to be strategic. Take Pipedrive, for example.

Influencer 106

Influencer Marketing Collaboration ROI 106

Keyhole.co

JANUARY 9, 2024

Keyhole as a tool for LinkedIn analytics Keyhole is a powerful analytics tool that you can use to track LinkedIn metrics and evaluate the progress of your social media strategy. Try Keyhole for free Author Bio Eliza Medley is an experienced writer collaborating with content professionals from the Essay Writer team.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Keyhole.co

DECEMBER 19, 2023

Track keywords and hashtags under the social listening tab and know who’s talking about you. Final Words Mastering the art of scheduling Instagram posts is a game-changer for social media marketers and influencers alike. The post How To Schedule Instagram Posts: An In-depth Guide For 2024 appeared first on Keyhole.

Instagram 59

Instagram How To Hashtag Publishing 59

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

ROI 96

ROI Cost B2B Organization 96

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Tools used in social listening Let’s look at some of the best tools for social listening.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Sprout Social

FEBRUARY 22, 2022

Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media. What is social shopping?

Platform 108

Platform Tips Buy Instagram 108

Buffer Social

JANUARY 18, 2024

  So, at the outset of 2024, I signed up for LinkedIn Premium again and made it my mission to answer the question: "Is LinkedIn Premium worth it for creators?" In fact, social media collaboration is one of the tactics well-followed creator Aarushi Singh recommended in her recent Buffer guest post on how she grew on LinkedIn.

LinkedIn 88

LinkedIn Review Badge Analytics 88

Hootsuite

OCTOBER 30, 2023

Social media calendar software is a must for any social team. With multiple platforms to manage and audiences in multiple time zones, it’s simply not realistic to post your social content on the fly to each account. Keep reading to find the best tool for your needs and learn how use a social media calendar to save time.

Organization 98

Organization Social Media Tools HootSuite 98

Hootsuite

JANUARY 10, 2024

Ready to step up your social media marketing with a little help from artificial intelligence? Read on for our master list of the best AI marketing tools for 2024. AI marketing tools for social media 1. Hootsuite Managing social media = 25 jobs. It’s seriously easy.

Tools 99

Tools HootSuite Price Marketing 99

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Adopt these and other intuitive Sprout features to bring your data to life and transform your social and digital marketing strategies. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Keyhole.co

MARCH 6, 2024

The social media scene is noisy. This is where social media sentiment analysis comes in to save the day. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. What is social media sentiment analysis and why does it matter?

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

FEBRUARY 5, 2024

What are you trying to achieve with your LinkedIn profile – investment in your business, collaborations, or customers for existing products and services? Just like an Instagram bio, your brand’s LinkedIn summary should be both interesting and informative in order to hook investors, collaborators, and future clients.

LinkedIn 52

LinkedIn How To Privacy URL 52

Buffer Social

DECEMBER 18, 2023

Looking at these results, we decided to cut back on Meta ad spend in May and pause all social media ads in June.  Plus, this vulnerable post helped land me a collaboration that gave Forged Flare a nice boost.   I’ve been in business for four years, and I swear every single day is a new experience.

Social Media 104

Social Media Small Business Marketing Collaboration 104

Convince & Convert

NOVEMBER 8, 2023

So what are the most important SEO trends for 2024 and how can you implement them? Here’s what you should know for 2024, as well as key steps for implementing these trends and tactics. Set Up a Content Collaboration Strategy Content diversification brings in both challenges and opportunities. into the mix.

SEO 78

SEO Trends Content Collaboration 78

Sprout Social

OCTOBER 30, 2023

If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? That’s the question you should ask if you’re trying to improve your social performance and generate revenue. What is customer relationship marketing?

Social Media 123

Social Media Marketing Loyalty Collaboration 123

Sprout Social

FEBRUARY 22, 2024

In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. Influencer marketing trend analysis Social media users expect brands to read the room. It’s no small task, but the right influencer marketing analytics can help.

ROI 105

ROI Analytics Influencer Campaign 105

Keyhole.co

DECEMBER 12, 2023

The right social media monitoring tool can change the way you run your campaigns for the better. With a simple interface, integrations with other popular platforms, and dynamic features, you can find gaps in your efforts, hop on relevant trends, and expand your social media reach.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Keyhole.co

DECEMBER 18, 2023

Besides quality products and impeccable customer service, having a thriving and relatable presence on social media is an absolute must today. But as you scale these efforts, you will also need a reliable social media marketing tool. One such popular choice is Rival IQ. Let’s get into it!

Price 52

Price Hashtag Analysis Sentiment 52

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. What was once an individual role is now enough work for a whole crew, and the list of possible social media job titles keeps growing.

Social Media 105

Social Media Social Media Management Influencer Team 105

Sprout Social

FEBRUARY 29, 2024

What to look for in a TikTok analytics tool 13 TikTok analytics tools to try in 2024 What is a TikTok analytics tool? Best of all, many TikTok analytics platforms allow you to export your data, making social media reporting a piece of cake. Loomly offers tools for a variety of social media platforms, TikTok included.

Analytics 100

Analytics Tools Strategy Price 100